“Trusted Services” Landing Page (Bharat Matrimony)

Competitor Benchmarking

We examined how other companies showcase a suite of related services on a single page. One area of inspiration was e-commerce “category” pages and portals like Amazon’s ecosystem pages (e.g., Amazon’s page linking to its various services – Prime Video, Alexa, etc.) which often use a grid or card layout with consistent visuals. Another relevant example was observed in the travel/hospitality industry – for instance, a travel booking site showing flight, hotel, car rental, and tour services together. These successful implementations tend to use distinct icons or imagery for each service while maintaining a cohesive design style. We also looked at direct competitors or analogous platforms: for example, how Shaadi.com or other matrimonial sites might present additional services like wedding planners or photography (if they do). While not many had a comprehensive services hub, general best practices emerged: use cards or tiles for each service, make them visually balanced in size, and provide a brief description with a clear action link. Additionally, to build trust, some sites included user testimonials or badges like “Trusted Partner” on such pages. From these benchmarks, we decided our page should likely use a grid of service cards – each card having an icon or image, the service name, a one-line description, and a prominent “Know More” or relevant CTA. Ensuring consistent card size and alignment was key, as was using some branding element (like a color or style) to tie them together. These insights gave us a clear direction to design a page that feels both comprehensive and easy to navigate.